You Don't Need a Data Scientist—You Need an Operator Who Gets AI

Most founders think AI requires deep technical skills or an analytics hire before they can "do it right." This belief costs them months of productivity gains while they wait for the "perfect" setup.

The reality? You don't need to understand machine learning—you need to understand your bottlenecks.

Where do you lose the most time each week? Where do decisions consistently stall? Where is your team duplicating effort or starting from scratch every time?

Once you identify those friction points, AI becomes incredibly practical.

Artificial intelligence is having its buzzword moment. From boardrooms to trade shows, everyone in the consumer packaged goods (CPG) space is talking about it. But beneath the surface of the hype lies a critical truth: AI isn't just a futuristic concept or a Silicon Valley gimmick. It's a tangible, strategic lever that CPG brands can use right now to reduce costs, increase speed, and make smarter decisions.

A McKinsey report from 2023 found that companies actively using AI in their operations reported cost reductions of up to 20% and revenue increases of up to 10%.* For nimble brands operating with lean teams, that kind of margin shift is a game-changer.