Money to live. Connection to live well. Build both.
I help women building recurring revenue businesses get so clear on who they're for that the right clients find them, pay them, and stay.
I'm ready — tell me more ↓
“Fractional CMO & CSO leadership for scaling CPG brands—because growth demands strategy, execution, and the ability to pivot fast.”
THE TRUTH
You built something real.
You have clients who love you. Results you're proud of. A recurring revenue model that works. And you are still leaving money on the table every single quarter because the market doesn't know you exist the way your clients do.
You are brilliant in the room. You are invisible outside of it.
That is not a talent problem. It is not a mindset problem. It is a clarity problem. And clarity starts with one thing — knowing exactly, precisely, with zero ambiguity who you are for.
When you know that, everything changes. Your content sounds like you. The right clients find you and self-select in. The wrong ones self-select out before they ever waste your time. Your prices reflect what the transformation is actually worth. And you wake up on a Monday and say fuck yes.
That is the only acceptable outcome.
I am a fractional executive. I don't hand you a template and wish you luck. I get in it with you. I hear the things you can't hear because you're too close. I build the thing you didn't know how to ask for. And I show up fully — every single time — for the clients I say yes to.
I only work with women I say fuck yes to. If I say yes to you, it's because I already see what's possible. And you will get every bit of my magic for the duration of our work together.
There are two ways to work with me.
HOW I WORK
Get clear. Get clients. Get paid.
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This is where we start. Before the content plan. Before the rebrand. Before any of it. We start with who you are for.
Here's what happens.
We get on a recorded video call — 60 to 90 minutes. I interview you the way a journalist interviews a source. I go through your website, your content, your offers, everything. I hear things you might not pick up. Things AI won't catch.
I ask hard questions. It will get uncomfortable. There are often tears, usually followed by laughs, as we hit on the hard stuff — the reasons why you do what you do when you could make money doing almost anything else.
Then I build your ICP. A full narrative document — not a demographic sheet, a living breathing human being on paper that you can see, feel, and write to every single day.
Then we bring in AI. And here's how that actually works.
Think of AI like an empty canvas. It can do almost anything you ask it to, but it has no personality. Your job is to fill it with everything you know about your ideal client — their fears, their preferences, their voice — so it can help you speak to them consistently. We feed it your business, your story, your best client interactions and your worst. Everything that helps it understand how to create language that doesn't just sound like you — it helps the world self-select in or out.
Keep one conversation going. Add client reviews, new offers, content, stories. It will continually learn if you teach it. But if you don't, it will suck ass and require you to either spend a ton more time making your content authentic — or just sound like shit.
From there you choose
A — 90-Day Content Plan Email and social media. Every post mapped to a pillar. Every pillar mapped to your ideal client. You know what to say, who to say it to, and what format to say it in. Every single day for 90 days.
B — Full Brand Strategy Everything that needs to change — language, tone, messaging, website copy, email structure, content cadence, social presence. Built around your ICP. Not your logo. Not your colors. The words. The ones that make her stop scrolling and say — she's talking to me.
I don't do logos. I don't care about logos. Brand is so much more than color and logo and I wish people would spend less money on that and more on this.
I take a small number of ICP clients every month.
FRACTIONAL EXECUTIVE — WAITLIST
My retainer clients are full.
If you are building a recurring revenue business — product or service — and you need a fractional executive who does strategy, operations, content, and leadership all at once, I want to hear from you.
I don't take clients I can't say fuck yes to. When a spot opens, I go to the waitlist first. The women on it are building something real and they know it.
Join the waitlist ↓
WHO THIS IS FOR
WHO THIS IS NOT FOR
If you are looking for someone to validate the strategy you've already decided on — I'm not your person.
If you are not ready to do the work, make the decisions, and show up fully — I'm not your person.
If you need me to soften the truth to make it easier to hear — I'm definitely not your person.
I mean all of that with love and grace and zero apology.
You are building a recurring revenue business. Product, service, or both. You are at six figures and you know seven is possible. You are working more hours than you planned and making less than you should. You are excellent at what you do and exhausted from being the best-kept secret in your industry.
You are not looking for a coach who gives you homework. You are looking for someone who gets in the trenches with you, tells you the hard true thing, and builds the system with you.
You say fuck yes to Monday morning — or you're fighting like hell to get there.
That's who I'm for.
THE ONLY TWO THINGS
Everything I do is built on one belief.
We need two things in life. Money to live. And connection to live well.
You are going to spend the majority of your life working. The majority. So why would you build something that doesn't give you both? Why would you spend that time with clients who drain you, doing work that doesn't light you up, making less than you're worth?
You don't have to.
Build the business that gives you both. I'll show you how.
Let's talk ↓
Sam Rodgers Revenue Growth Strategist for Women Fractional Executive. ICP Architect. Magical Unicorn. 🦄